15 July 2010
Cycle Chic Without Bicycles
I presented a keynote speech at the recent Velo-City 2010 Bicycle Conference here in Copenhagen and it was a departure from my use talk about Four Goals for Promoting & Marketing Urban Cycling. It was all about anthropology relating to urban cycling - the tiny behavioural details that the bicycle brings to society and the streets.
I wrapped up for a call for the re-humanising of urban cycling and the need to look not at the nerdy techgeek aspect of the machine but rather at the human beings who ride them. As well as the enormous positive effect that the bicycle gives the societal fabric in our cities.
Anyway, the result was that I was out on a photo shoot and found myself shooting people on bicycles - and then promptly cropping out the bicycles so that we're just left with homo sapiens - fellow citizens - gracing the urban landscape with their transportational motion. It's another attempt at photographic reductionism. Bicycle culture minimalism. Many of the bodies and limbs reveal that the person is on a bicycle. Many don't.
Let the gearheads get all hot and bothered about the bicycle. Sure, bicycles are a gift to our cities and towns, but I prefer to celebrate the people who ride them. Without them we're just left with awkward piles of steel and rubber.
It's not about the bicycle. It's about you... on a bicycle.