7 June 2011

NOOC - French Rainwear for Cyclists

Sophie NOOC 002
A good friend of ours was in Copenhagen recently. Sophie is from Bordeaux and she is a designer who owns a cool, French brand of rain clothes called NOOC. In the photo, above, by a Copenhagen canal Sophie is wearing one of her rain ponchos.

While we here at Cycle Chic are rather sceptical about all these "urban cycling clothes" we're seeing cluttering up the market, rain gear is a universal need and, often, in desperate need of an injection of style. Sophie and NOOC have succeeded in bringing some panache to the often geeky world of rain gear for cyclists and pedestrians.
Sophie NOOC 003
Here's Sophie in NOOC's Perfecto jacket.

Here are some shots from NOOC's catalogue, taken in Bordeaux where the brand is based.

NOOC's products are a classic European mix. A French company acquires recycled material from Belgium and gets the clothes produced in Portugal. Which we find to be very cool. China often gets a bad rap. There are quality factories, not just crappy ones that exploit workers. But an all-European product is definately something that gets our attention and respect.

NOOC's website is currently only in http://www.blogger.com/img/blank.gifFrench, but the brand is growing faster than fast and an English version will hit the internet tout suite.

It's not all girly clothes, either. Dapper gentleman have great rainwear options in the NOOC range.

All in all, Cycle Chic is fond of NOOC. And we're looking forward to handing out some cool NOOC products to the chic'est cyclists in Barcelona on June 17th, when we'll be photographing the most fashionable cyclists in the city during the Cycle Chic Bloggers Conference, in assocation with BAAC.


Kitty B said...

Aaaaarrrrrggghhhh. I just bought a make do mac for cycling in the Copenhagen rain because I couldn't find a stylish poncho. These are fabulous. Where can I get one?

Kitty B said...

Found them and bought one!

Kiwehtin said...

Nice designs, indeed — for the ladies! Sorry to say this, but the gentleman looks like he is wearing a cassock designed for a particularly corpulent monk.

Maybe I'm just too cynical, I don't know. I wouldn't want to wear that myself. I'll have to keep looking for something nicer than the drab utilitarian stuff available right now. (Or stand around chatting with other people about how cool it is that I'm wet! ;-) )

'Xander Labayen said...

I needed on all last rainy may.. I'll try and get one online.. thanks for sharing.

Simone said...

This is the best post I have read all day! It has been raining non stop and my little pink bike and I need to hit the streets! I will be hunting down something bright!

hebdenjoy said...

Very stylish !

Lim Soo 林蘇 said...

I need one for Hong Kong raining season.

Monika Dawidowicz said...

Wow, these jackets are more than perfect!

Monika Dawidowicz (www.movsmo.net)

Alexander Wang said...

I think it is so called batwing coat, that's all right?

davidrestes said...

If you access the website with Google Chrome, it will translate the text on the page from French to English (for all us monolingual Americans)

v. Braun. said...

Those are cute!

Anonymous said...

Funny I just found some cool bike rain gear on "water off a ducks back" or something like that and I believe they will have something for gentlemen soon
Then the next day I find this .
It dozen't rain but it pours.

Fan said...

Isn't that against everything what cycle chic is about? What happens to wearing whatever is in your wardobe? And they all look like shower curtains anyway! :)) Oh my.

replicapurse said...

good article