19 February 2010
Suck it Up Buttercup
You know what? It's just snow and wind. It ain't walking across lava or climbing Everest. Sure, it's nicer in July when you're heading for the beach in a light, summer dress and flip flops. We can all agree on that. And that season will come. For now, the bicycle is still quick and easy and will get you where you want to go. In style. In your regular winter clothes. On your regular bike. If the good people of Copenhagen can do it, so can anyone. We're not superhuman. We just get on with it.
And if you face a headwind now, it'll be a tailwind later.
Miller Beer understood this silly snow business with this advert.