A Czech advert for Podebradka, a brand of flavoured mineral water. Featuring that timeless icon - a cycling girl.
April Streeter, a blogger/writer for Treehugger and a good friend of ours has this fine post about the Six Reasons The World Needs More Girls on Bikes.
The number of adverts featuring bicycles is growing and growing. Here's one from my latest copy of Arena for bespoke brand New & Lingwood:
Nothing to do with bicycles, just some well-dressed chappies on them. Having fun, too.
Then there's this advert for Killah, as seen on a shop window near me.
And the cover of a Japanese bicycle magazine is true Cycle Chic, too.