12 March 2009
Cycle Chic et l'Amour
We blogged about this over at Copenhagenize.com as a part of our Promoting Cycling Positively series. It's an official campaign from the city of Geneva to encourage people to cycle more, as well as walk and take the bus and the tram. It's a brilliant campaign and fits in rather well here at Cycle Chic.
There's two posters, a teaser and a payoff. The text on the left reads: "There is always a moment where you have to take the first step."
On the right it says: "By bicycle. On foot. By bus. By tram. A new step in [for] life"
It's wonderful because it shows cycling as a normal, stylish transport option and it doesn't focus on fearmongering. And there's even a lovely little video advert to go with it!