Go Out

Great ad from 1953 for Woman's Day magazine. And why not a great slogan for this new year? Go Out. By bicycle. With your children.


History doesn't really repeat itself... it just keeps on going. Rio de Janeiro in this case.


And Amsterdam here.

Things Are About to Change

Finnish Nokia employs a spot of Cycle Chic in this teaser ad for something. Shot in Helsinki, by the looks of it.

Aracaju Cycle Chic

Lovely little film from the Brazilian city of Aracaju, celebrating the city's 157th birthday. They know how to present a positive profile of themselves. Just use a bicycle. It's a fairly bicycle-friendly city, so it ain't fiction.

Tissue Chic

Cute little advert featuring a bicycle.

Hennes, Mauritz, Bicycles

H&M by Byron Atienza from Byron Atienza on Vimeo.

H&M is on the Cycle Chic bandwagon. A little late, but hey. Welcome all the same.

Roots Cycle Chic

ROOTS is a Canadian clothing brand and they're the latest to hop onto the Cycle Chic bandwagon.
Photo via our friend Xander at 416CycleStyle.

Armani Wakes Up and Smells The Bicycle

Armani hop onto the global bicycle boom with this advert. Sure, they're about two years late, but hey. Welcome, all the same.

Mini Funk

Wild and crazy little music video out of - we think - Netherlands. A promotional film for this event.
Thanks to Amsterdamize for the link.

So cool

This just might be an advert for some product. I don't know and don't much care. It's a bloody cool little film.

Cycle Chic - Cycling Fashion in 1936

Vintage cycle chic from 1936 showing off the latest fashions - on a bicycle of course. As we always says, Cycle Chic is as old as the bicycle itself.

Via the always brilliant Curitiba Cycle Chic.


And here's a little bit extra home footage from the 1940's.

Cycle Chic Guide #10 - Cycling in Winter

So, winter is upon us in the Northern Hemisphere. We here at Cycle Chic think it's high time for a little repost of our film we made last year. A little peek into cycling in winter in Copenhagen - or any city with mainstream bicycle culture. The film spells out our Cycling in Winter Guide for us.

Every winter we find ourselves dispelling misconceptions about bicycles and winter. As though it's something quite bizarre. You know how we ride in winter? The same way people have been riding in winter for 125 years. In this country and in every country with snow.

Clothing? Easy. We wear the same clothes cycling around our city that we wear whilst walking around our city. Why would we need anything different? We have winter clothes and they're great on foot or on two wheels. Anyone who tells you otherwise probably wants to sell you something.

Winter is unavoidable and only avoided by purchasing plane tickets to warmer climes. So let's just suck it up, buttercup and get on with it. Summer is, as always, just around the corner.

There are a couple of bikey things to mention, however. Firstly, most bicycles in Copenhagen don't have the razor thin wheels associated with sporty types. Our tires are thicker, which makes it easier to ride in the snow.

Going straight is rarely a problem but when approaching a corner, we tend to slow down more than we would on a dry surface.

Sure, it helps that the City clears the bike lanes here long before they clear the roads so you can almost always rely on the bike lanes being clear. In case of snowstorms you may find yourself riding on snow or ice, so just take it easy.

Whether rain, snow or shine, Cycle Chic is all about Style Over Speed. This is a little more applicable in the winter. :-)

Although you might want to leave it up to the Copenhageners to ride in a snowstorm, on snow, in killer heels whilst holding an umbrella. :-)

This is one of our favourite bicycle + snow adverts. Ever. Crappy beer. Great advert.

Status Shift

Great advert from Batavus, the Dutch bike brand.

"Hey neighbour... ESP, ABS, fog lamps, 16 inch rims and 6 gears."

The neighbour says: "28 inch rims, 8 gears, high power lights and computer integrated in the steering. My wife and daughter have the same."

Via: The Church of Sit-up Cycling

Suitable Cycle Chic Bicycle Marketing

Brilliant Cycle Chic bicycle marketing from the Netherlands. It's from a Dutch advert for the bike brand Sparta. Read more about both the adverts in this post over at Copenhagenize.com.


And it gets even better! This Sparta advert spells it out in no uncertain terms. This bike will suit you. Urban living. The preferred transport for well-dressed businessmen. Brilliant marketing and Ultimate Cycle Chic. Hats off to de Fietsensmakers and Sparta. The advert is from de Fietsenmakers, a bike shop chain in the Netherlands. If you buy this bicycle, you get a 'matching' Morgan Stanley suit - with a value of €389 - free!

For the full text on the adverts, read more at Copenhagenize.com.

Maybe we could hook these to gentlemen up with their female Danish equivalents in this film produced for Biomega by Copenhagenize Consulting:

Cycle Chic dating... :-)

Melbourne Bicycles

Here's some of the bicycles I spotted in Melbourne. Staring, of course, with the Christiania Bike two-wheeler cargo bike in the lobby of the Denmark House building.

There were loads of shops with bicycles on display. Another sure sign that the bicycle is hot... again.

And loads of lovely bicycles on the streets.

Many were used as adverts for nearby shops.



Some were just plain cool.

The Olsen Hotel, where I stayed, had free Kronan bicycles for guests to use.

Beauty Bicycles from Sweden!

Here's a vintage ad for Swedish bike brand Monark, from the 1950's. The Swedish nickname for these upright ladies bicycles was 'beauty bicycles' or 'beautycyklar'. Doesn't that fit perfectly with Cycle Chic?! Wonderful.

Check out the lovely skirtguard on the first bicycle featured. When the lady at 0:20 walks out of the back, they compare the lines of her jacket to the lines of the bicycle.

This is vintage Cycle Chic. This is how it used to be. This is how we're making it again. We're loving it.

Cycle Chic - Now with Cheese!

An advert from Portugal - filmed in the Azores - featuring a classic cycling girl selling... um... cheese! Why not?

Thanks to André for the link.

Lacoste Meets Cycle Chic

Add Lacoste to the long list of brands hopping on board our little Cycle Chic movement. Lovely summer shots.

Cycle Chic is Cicloeleganza!

Oh goodness. Oh goodness me.

Cicloeleganza. by Cigno.

Thanks to Velorution, London's coolest bicycle shop, for the link.

Cigno is celebrating spring/summer 2010 with Seventy, its latest creation, liberally inspired to the legendary bike Graziella, icon of the sixties and seventies, considered by many as Brigitte Bardots Rolls Royce. The main feature of the new Seventy is its extraordinary practicality: thanks to the chrome frame easy to fold via a central hinge, the small wheels and removable handlebars and saddle, it can fit very comfortably in the trunk of a small car. Compared to older models, it is much lighter thanks to its components completely redesigned in aluminum, which also confer a more up-to-date design. Furthermore, saddle, grips and pump covered in leather, remain faithful to the luxury DNA of the Cigno brand.

Seventy is the unconventional bike for unconventional people who want to enjoy the freedom of the road, just like the good old Graziella, symbol of the psychedelic-tinged and carefree spirit of the sixties. Seventy comes in six exclusive colour variants inspired to cities and destinations of the youth revolution of the past 40 years and is available in London Green, Formentera Beige, Saint Tropez Blue, Amsterdam Orange, Paris Pink and Mikonos Purple.

Begging For Your Vote Again Again

And, if it's not too much trouble, please consider casting your vote over at Treehugger.com where Copenhagenize.com is nominated for Best Bicycle Blog Twitter Feed and Copenhagen is nominated for Best City to Cycle In.
Follow @copenhagenize right here on Twitter.
And the Official Cycle Chic Twitter feed is right here.

Biomega Copenhagen

I've now finished shooting and editing the commercial/short film for Danish bike brand Biomega. Here's a still from the shoot.

Looking forward to blogging it here very shortly. It's wicked cool and totally Cycle Chic meets Biomega meets Copenhagen.

Suck it Up Buttercup

You know what? It's just snow and wind. It ain't walking across lava or climbing Everest. Sure, it's nicer in July when you're heading for the beach in a light, summer dress and flip flops. We can all agree on that. And that season will come. For now, the bicycle is still quick and easy and will get you where you want to go. In style. In your regular winter clothes. On your regular bike. If the good people of Copenhagen can do it, so can anyone. We're not superhuman. We just get on with it.

And if you face a headwind now, it'll be a tailwind later.


Miller Beer understood this silly snow business with this advert.