Earlier this year Cycle Chic did a photo shoot for the iconic, Finnish bicycle brand, Jopo. Jopo is moving into the Danish market and we had a brilliant day on the Copenhagen harbourfront shooting the bicycles in action.
The Jopo is to the Finns what the old Schwinns are to Americans. Iconic bicycles that almost everyone can tell a story about. They are cheeky and playful and perfect for city cycling.
It was a blustery day on the harbour, but the sun was shining so all went well. In a Nordic country everything is fine when the sun is bright, regardless of the season.
We also launched our "Chic and Ye Shall Find" concept in association with Jopo. We gave away four bicycles to Copenhageners. We locked one bicycle a week somewhere in the city and gave out clues on the Jopo Denmark facebook group, publishing the combination to the lock. Whoever found the bicycle first got to unlock it and ride it home.
We'll be launching a global version of our Chic and Ye Shall Find treasure hunt in the near future. So stay tuned and get ready...
Below you can see Jopos in their natural environment:
On the left a vintage Jopo at our Cycle Chic photo shoot in Helsinki. At right, a Jopo on a hill climb in Helsinki.
The Jopo never went away in Finland. Now the rest of the world gets to get in on the action.