3 August 2011

Cycle Chic Photo Shoot for Velorbis

Cycle Chic Photo Shoot for Velorbis
It's Copenhagen Fashion Week this week and what better reason than to write about bicycles and fashion.

It's no surprise that we like photography and we like bicycles here at Cycle Chic. Often we get to combine the two in a little more detail than normal in the form of photo shoots. Danish bicycle brand Velorbis needed some new imagery for the new catalogue and we said 'oh, yes' when they called. We shot the catalogue over two days here in Copenhagen and had a fabulous time.
Cycle Chic Photo Shoot for Velorbis
Here are some of the photos from the shoot that we fancy. We shot a number of Velorbis bicycles as well as a bunch of their cool, new accessories like gorgeous leather bags for urban living.
Cycle Chic Photo Shoot for Velorbis

Cycle Chic Photo Shoot for Velorbis

Cycle Chic Photo Shoot for Velorbis

Cycle Chic Photo Shoot for Velorbis Cycle Chic Photo Shoot for Velorbis
And here are some behind the camera photos of Mikael at work. :-)
Cycle Chic Photo Shoot for Velorbis Cycle Chic Photo Shoot for Velorbis

Cycle Chic Photo Shoot for Velorbis Cycle Chic Photo Shoot for Velorbis

Cycle Chic Photo Shoot for Velorbis Cycle Chic Photo Shoot for Velorbis

Cycle Chic Photo Shoot for Velorbis

Cycle Chic Photo Shoot for Velorbis
There were, of course, a number of things we wove into the concept for the photo shoot. If there is any bicycle brand out there that understands how to sell their products positively, it is Velorbis. So right off the bat, we had a whole marketing world in common.

We wished to present cycling and bicycles like they always used to be presented, from the very beginning of bicycle culture in the late 1880's. Elegance, practicality, effortlessness. We were inspired by the many examples of bicycle posters from the late 1800's/early 1900's. Not directly, but merely in the style of the messaging.

Vintage Bicycle Poster: Deuxieme Salon du Cycle
Vintage Bicycle Posters: Georges Richard Vintage Bicycle Posters: Cless & Plessing Vintage Bicycle Poster: American Crescent Copenhagen - Gay Spot of Europe Vintage Monark Poster Vintage Bicycle Posters: Peugot Vintage Bicycle Posters: Meteor Vintage Bicycle Posters: Matador Cycles Vintage Bicycle Posters: The Northampton Vintage Bicycle Posters: Victor Bicycles

Cycle Chic Photo Shoot for Velorbis
We also developed a concept for the photo shoot that is quite rare in bicycle advertising. We found hardly any examples of bicycle ads where the model looked right into the camera, at the viewer. So we integrated this into the shoot, as you can see in a lot of these photos.
Cycle Chic Photo Shoot for Velorbis Cycle Chic Photo Shoot for Velorbis

Here is a little slideshow from the photo shoot with Velorbis - both behind the camera and the shots we took:


Now we're looking forward to a shoot - stills and a film - for our good friends at MUUSE.COM next month.

Copenhagenize Consulting, who run Cycle Chic, works with consultancy and communications regarding urban cycling but fashion and photo/film jobs are the jam on our bread and butter sandwiches. See the commercial for Biomega bicycles, for example, here.

Cycle Chic Photo Shoot for Velorbis


13 comments:

Manfred Zeuch said...

Great post, Zakka!

Jemma said...

Gorgeous pictures. I love the leather panniers, they are perfect for my bike to work :)

Tiago Leitman said...

Nice leather bag!!! ;-)

Ayasha Kieth said...

You have a great collections of pictures.... You also have a nice blog. I like the bag in the bike.. hahaha...LOL

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JimF said...

Yep, that leather bag. Gorgeous. Think I'll have to order one...

GuitarSlinger said...

That was quite the shoot , a fantastic promotional campaign , as well as one heck of a slide show

Wish you were here ( US ) or I was there because if that were the case I'd use you folks for my next CD shoot .

behoovingmoving said...

Oh man, I'm completely suckered in by all of this, and merrily so. I've got the Scrap Deluxe, the dude's hairdo, and now my eye on that arrow single speed they are making. Oh and the blonde lass, with those blue eyes darting between stands of hair as she glances back...TORTURE

Planet MarTay said...

The leather panniers are so sharp; I want them!

Planet MarTay said...

Holy cow...those gorgeous panniers are 220 euro. Guess I'll be saving up a while.

Ottawa bike guy said...

That's good work if you can get it.

Fan @ My Ordinary Bicycle Life said...

As someone who commutes daily on a Velorbis Dannebrog, this is such a treat. I never lose the sense of wonder of how beautiful and strong these bikes are. It's like riding a piece of functional art.

I particularly enjoyed the behind the scene shots. But is it just or is the blue shirt a tad snuggly on the male model..?!

Mr. Sean said...

Where do you get a rack like that? I have a leather bag from saddlebackleather.com, but have to use bungie cords to strap it across my bike rack

Dottie said...

Foxy, love it!!