28 June 2011

Armani Wakes Up and Smells The Bicycle

Armani hop onto the global bicycle boom with this advert. Sure, they're about two years late, but hey. Welcome, all the same.


dothebart said...

if only they were actualy Bicicle ready like these:

usual jeans wear to fast for their price in the crotch.

portland self storage said...

The video states a higher level of fashion.

Thei Moors said...

The fun would be a lot greater using the bikes outdoors.

kfg said...

Dothebart - If you're paying 200 bucks for a pair of jeans I could see where you might think that.

If, on the other hand, you are paying 10 to 20 like the smart people and wearing them out too fast for the price, you're doing it wrong.

I've got a pair of jeans I've ridden on a number of 100 k trips and many, many more shorter ones. They've become a bit polished in the arseal area, but do not yet show any signs of actual wear.

Got 'em at the Evil Empire.

Colville-Andersen said...

people have been wearing their regular clothes on bicycles for 125 years. if someone wants to get sucked into "bicycle fashion", feel free. the rest of us do just fine without.