19 August 2010
Munich Cycle Chic
The City of Munich has being busy trying to promote urban cycling and the city as a Bicycle Capital. The city currently has about 20% of its population on bicycles but they want more.
One of their major projects over the summer has been Radlstar - or Bicycle Star. Inspired by a similar project in Toulouse called À vélo citoyens!, they sent a photographer out onto the streets to take photos of all kinds of cyclists from the city against a white backdrop. The photos went onto a website and visitors could vote for the true Radlstar. It's pop, a bit kitsch, but it's great for selling cycling positively. There were scores of photos so I just grabbed the ones that jumped out at me, appealing to my Cycle Chic aesthetics, and here they are:
Once they got down to 20 finalists, they did some video portraits of them. Here's Amelia.
And here's Sophie.
And here's the winner. Andy, aged 15. No doubt cascading to victory on the teenage girl vote. :-)