Meet Emma. She's a Danish designer and friend who's developed a whole new angle on urban rainwear, among many other things of course. The girl's got talent.
Rainwear is, of course, a necessary evil for many people on the urban landscape, whether pedestrian or cyclist. (It's actually something that people quite often need). Emma was inspired by the classic sou' wester raingear material and many of the unique rainwear ensembles in Japan when she whipped together this elegant raindress.
Considering the fact that cycling in skirts or dresses is as easy as ringing a bicycle bell, this outfit could be the perfect solution to spring/summer/autumn downpours. The front is designed longer than the back, just in case you hop up onto a bicycle, so that your thighs stay dry. Sweet little detail.
There are various ways to tackle precipitation whilst moving about the urban landscape. Some cooler than others. Emma's creation takes urban rainwear to the next level.
Another creation from Emma's hand is the basket and hand cover, inspired by the bicycle culture of Japan and given a Nordic workover.
Complete with a simple, elegant top to ward off summer showers.
Last but certainly not least is this brilliant buddy raingear set with room for three good friends. Perhaps a bit tricky on bicycles but perfect for the summer music festival season. The famous Roskilde festival, or even Glastonbury in England, should be selling these during their notoriously rainy festivals.
Visit Emma Jorn's website here.