2 March 2010

Emma Jorn - Urban Rainwear

Emma Jorn
Meet Emma. She's a Danish designer and friend who's developed a whole new angle on urban rainwear, among many other things of course. The girl's got talent.

Urban Rainwear by Emma Jorn Urban Rainwear by Emma Jorn
Rainwear is, of course, a necessary evil for many people on the urban landscape, whether pedestrian or cyclist. (It's actually something that people quite often need). Emma was inspired by the classic sou' wester raingear material and many of the unique rainwear ensembles in Japan when she whipped together this elegant raindress.

Considering the fact that cycling in skirts or dresses is as easy as ringing a bicycle bell, this outfit could be the perfect solution to spring/summer/autumn downpours. The front is designed longer than the back, just in case you hop up onto a bicycle, so that your thighs stay dry. Sweet little detail.

Bicycle Air Bag Rainy Day Rubber Boots Chic
There are various ways to tackle precipitation whilst moving about the urban landscape. Some cooler than others. Emma's creation takes urban rainwear to the next level.


Another creation from Emma's hand is the basket and hand cover, inspired by the bicycle culture of Japan and given a Nordic workover.

Complete with a simple, elegant top to ward off summer showers.


Last but certainly not least is this brilliant buddy raingear set with room for three good friends. Perhaps a bit tricky on bicycles but perfect for the summer music festival season. The famous Roskilde festival, or even Glastonbury in England, should be selling these during their notoriously rainy festivals.

Visit Emma Jorn's website here.

14 comments:

Sunneblueemli said...

Wow - that she's got talent is no understatement! These are brilliant. But where can I buy??

Gratis total said...

stylist gloves for the rain, and for the bike, too!!

Bristol Traffic said...

Oh, this is excellent, someone is taking hi-viz mainstream.

We've argued for this for a long time, that just as today you see kids wearing football shirts with TARPS-rescued banks on the front of them, whereas hi-viz clothing could become the new fashion. But this designer has done that by making the things look nice, rather than following our tactic of convincing people that waterproof trousers and a hi-viz "builders" top is in fact stylish.

The villager: said...

Remarkable outfits !

Waffles & Steel said...

Very stylish designs. I like them. Btw, check out Norway's consul general in Guangzhou, China, cycling to work at www.wafflesandsteel.com.

A Good Moroccan said...

I hope for less rain and a warm spring !

Anonymous said...

The last one is awesome however a regular rain poncho does just a good job as long as you are all friends!
Here is a picture of me and my friends from Roskilde 2007 doing exactly that:

http://s850.photobucket.com/albums/ab65/lauraclem/?action=view&current=3inarainponcho.jpg

Emma J said...

These are so fun. Looks like another reason to bike in the rain!

(not that we need a reason in my corner of the Pacific NW, but it's always nice to have fun doing the necessary.)

Amsterdamize said...

She's very skilled, it partly takes away that 'oh no, not more gear' feeling, with fun. It will be not that easy to corner the Dutch (Oh-whatever-I'll-dry-up-again) market

Teresa @ good-grace said...

oh! Genius!!

Dottie said...

Love the top yellow jacket. I would love to rock that on my bicycle.

Christa said...

Awesome designs - very clever!

Allanas said...

Great designs! Inventive, stylish and functional! - we could use these in Lithuania! :)

evoluer said...

The Pink number is fantastic! Wish it rained more in Southern California...