7 March 2010
Copenhagen Life Cycle by Biomega
At long last here's the commercial I made for the Danish bike brand Biomega.
Biomega's classic Danish design bicycles, iconic Cycling Girls and the city that Biomega calls home: Copenhagen. Work with this holy urban trinity and your work is half-done before you start.
There are two different bicycles in the film. The 'Amsterdam' from Biomega's classic line and the Puma Pico, from their upcoming series for Puma. They're launching in Europe and the rest of the world shortly.
We're selling bicycles, of course, but we're also selling urban cycling as lifestyle, as practical transport and as a social tool for city life.
Cycling has been effortless and gorgeous for over 120 years and will be for centuries to come.
Copenhagen. Life. Cycle. by Biomega
Director: Mikael Colville-Andersen
Photographer: Theis Mortensen
Composer: Cycle Chic's own Lars D. Terkelsen
for Copenhagenize Consulting.