7 March 2010

Copenhagen Life Cycle by Biomega


At long last here's the commercial I made for the Danish bike brand Biomega.

Biomega's classic Danish design bicycles, iconic Cycling Girls and the city that Biomega calls home: Copenhagen. Work with this holy urban trinity and your work is half-done before you start.

There are two different bicycles in the film. The 'Amsterdam' from Biomega's classic line and the Puma Pico, from their upcoming series for Puma. They're launching in Europe and the rest of the world shortly.

We're selling bicycles, of course, but we're also selling urban cycling as lifestyle, as practical transport and as a social tool for city life.

Cycling has been effortless and gorgeous for over 120 years and will be for centuries to come.

Copenhagen. Life. Cycle. by Biomega
Director: Mikael Colville-Andersen
Photographer: Theis Mortensen
Composer: Cycle Chic's own Lars D. Terkelsen
for Copenhagenize Consulting.

17 comments:

antonis liokouras said...

Congratulations. This is an amazing video work

Kelly D. Talcott said...

Beautiful work, Mikael. Thanks for sharing it.

Joost Bonsen said...

Lovely!

Classic Copenhagen said...

Refreshingly authentic commercial. And I love how she is "saying" Biomega in the end. It makes you say it out loud to yourself. If that was your mission, consider it accomplished. :-) Sandra

gih said...

Nice one. Share it on youtube so that others may watch it.

Anonymous said...

I envy their bike lifestyle. The music is great as well.

Criteriamour said...

The piano sounded a bit like "Good Time" by Crystal Castles. Pleasant commercial.

Anonymous said...

Nice. What's the name of the pretty girl?

Kiku

blessingsgoddess said...

Excellent work.

Kiki said...

Check out a documentary on cycling: http://blog.taiwan-guide.org/2010/03/cycling-documentary-pts/#comments

'Xander@416cyclestyle said...

a great sense of freedom and empowerment.. and great looking bike! ..

Another André said...

I'm going to guess that some of it was filmed using the GoPro HD Hero.

Flying Pigeon LA said...

I wonder what an L.A. Biomega ad would look like? Perhaps I'd better get to filming!

Anonymous said...

Good work bro. Nice blend of action and solitude. Cathy

Anonymous said...

Gorgeous work!

Kristin Tieche said...

Great film, Sir Mikael! Love the POV shots. And I especially applaud your sweet story line!

Bravo!

Kristin Tieche said...

BTW - are those Louboutins?