24 September 2009

Budapest Cycle Chic

Budapest Cycle Chic Fashion Show
A couple of days ago I had the pleasure of attending a Cycle Chic fashion show with my friends from Hungary Cycle Chic. I was in Budapest attending a conference where I lectured about Marketing Bicycle Culture and then there was a massive critical mass bike ride and I wrapped up my trip to the Hungarian capital with this fashion show and party.

What a cracking time. The people at Hungarian Cycle Chic are a dedicated team doing everything they can to promote cycling positively and this fashion show is really only the tip of the iceberg. On Monday I attended a meeting they had about their project and it was brilliant to see how they approached it with not only passion and drive but the all-important sociology of how to encourage people to cycle more and how to mainstream urban cycling.

Budapest Cycle Chic Fashion Show Budapest Cycle Chic Fashion Show
It was a packed house for the fashion show. Here's the stylist for the event on the left - amazing job she did - and here's a fashion writer for a online mag called Pink.hu.
Budapest Cycle Chic Fashion Show
And here's some schmuck from Copenhagen with Henritte from Hungarian Cycle Chic.
Budapest Cycle Chic Fashion Show
I was busy chatting and drinking red wine and filming as well as trying to shoot stills, so my photos weren't the main focus. But I like this one.

See the whole set of photos from the event in a slideshow right here.

And be sure to check out Hungarian Cycle Chic's website. They've uploaded photos from the event which are brilliant.

6 comments:

aronman said...

thank you so much, Mikael!
i'll translate it for the morning post, we are so happy, that you had a good time in Budapest!

regards,
aron

André said...

Fashion show with bicycles = excellent

I´ll wait until someone in Portugal have this idea...

Kiwehtin said...

Some schmuck, heh?!

You're The Original Cycle Sheikh!

Mikael said...

inshallah, darling. inshallah. :-)

Matt said...

Cycle Chic Fashion Show pics:
http://picasaweb.google.com/MattKepek2/CycleChic#


Bicycle Art and Design Fashion Show pics:
http://picasaweb.google.com/MattKepek2/BAD2#

from Hungary (Budapest)

Matt

anna said...

Unfortunately I missed the fashion show. But I made sure that I pay the respective shop a short visit before I leave the city ;-). Although I didn't really understand what they meant by "bike fashion", I think now I know (just comfy and fashionable clothes with prints of bikes and cyclists).