1 July 2009
Vintage Cycle Chic For Your Wall
For the better part of a century we knew how to market cycling and bicycles. We focused on marketing freedom of movement, enjoyment, practical transport and effortlessness.
It all went wrong for the past three or four decades in many countries, where cycling strangely was relegated to merely a sport, a recreational activity or a child's toy.
The graphic design of vintage bicycle posters is brilliant and the message it is selling can't be beat. We have a lot to re-learn about marketing bicycle culture and these old posters are inspirational.
Now you can look at them every day on a wall near you. This poster features 56 of our favourite bicycle posters.
As always, it's available at our online boutique.
Or have a look at all the Cycle Chic et al goods.
Cycling in a Skirt?
The Guardian has a piece about cycling in a skirt. I guess the writer missed the epic, soon mythical, Cycle Chic Guide to Cycling in Skirts and Dresses... :-)
The New York Times has a piece today about how the Gender Gap persists in America. Women are a minority. Mikael was interviewed for it but only a single sentence made it past the scissors. :-)