26 March 2009

Cyclodelic - Bicycle Bling for Geared Up Girls

The stylish new women’s cycling specific clothing and accessories company, Cyclodelic, is launching at Oxford Street’s Topshop flagship store on Thursday, 9 April 2009. Designed and handmade by two female cyclists in their East London studio, Cyclodelic believes that girls who cycle don’t have to forfeit fashion over function.

With prices starting from £10, Cyclodelic products are filled with functional features, from waterproofing Cordura to reflective seams, and are more colourful than a box of smarties - proof that ladies don’t have to reach for the unflattering fluorescent when hitting the road.

Cyclodelic was founded by London College of Fashion student Amy Fleuriot, and textile graduate ex-courier Sarah Buck, with the intention of putting some fun and style back into functional clothes for cycling. Offering everything from beautifully handmade capes, bags, satin cycling caps to customised bar grip tape, colourful mini D lock holsters and jewelled reflective trouser cuffs to stop those pesky trouser legs catching in the chain.

Amy Fleuriot, of Cyclodelic, said: “I am very excited about launching our Cyclodelic range at the Oxford Circus TopShop store bringing our cycling fashion range to what is the world’s largest fashion store. Cyclodelic has previously taken part in London Fashion Week, but it will be even more fantastic to see our designs displayed next to Kate Moss’ collection and bring our take on cycling feminine cool to a new audience”.

There's a website and a blog. Check it out.

Now, as readers of Cycle Chic know, we always say that you don't need 'gear' when you have a closet filled with regular clothes. Nevertheless, it is magic that a mainstream company is embracing the market in London. Nice one.

Here's an eariler post, with a little film, about bicycles and Top Shop.

To celebrate the TopShop launch Cyclodelic is staging the Cyclodelic Champagne Bicycle Treasure Hunt on Thursday 16 April 7pm starting from Middleton Place W1 – hopefully taking advantage of the longer hours of light and mild spring weather.

Come alone or bring friends and we will enter you in a team to take part in the social and leisurely affair around West 1. Dispel any notions of a traditional treasure hunt or racing through London – you will be asked to pass through a number of checkpoints that will demand intake of champagne, the completion of creative tasks, and spotting a number of dressed up characters for extra points before finishing at the post ride party at a secret location.

The treasure hunt is female focused but not exclusive to women, but we ask participants to come along in their most stylish outfits. Prizes of Cyclodelic products will be awarded in the following categories:

* Most stylish attire
* Most creative completion of assignments
* Most dashing hat or helmet

Event details
What: Cyclodelic Champagne Bicycle Treasure Hunt
Where: Middleton Place off Foley Street W1
Start time: 7pm
Entry: £5
Post ride party: secret location in W1
Bring A-Z and lipstick


anna said...

Wonderful. Btw, golden bikes rule.

Dottie said...

Cute! I'll have to check that out when I'm in London later this month.

Nina Alvarenga said...

I' tooked some picture here.


Urban Mobility Project said...

Great to see Women taking the lead!
Come visit Battery Park City Wheel Moma's and some fast girls at the UrbanMobilyproject.Blogspot.com

Shelly Mossey