19 November 2008
Retro Cycle Chic, Chemicals and Cork Cycle Chic
Here's a splash of retro Cycle Chic. Thanks to Adam for sending it along. It's an advert, believe it or not, for Union Carbide and it featured in the New Yorker Magazine in the 1970's.
On the left... pure Cycle Chic brilliance. Heels and a hat [see, Lynn? :-)] on a retro bicycle. Fantastic shot. These kind of photos gave me warm and fuzzy feelings growing up in the late 70's - early 80's.
On the right, a dry text for a chemical and polymer company. Snore. I'm guessing that the advert dates from after the oil crisis in the 1970's, based on the text.
They boldly claim that "If we succeed, there will never be another energy crisis..."
Um. Somebody didn't succeed. As I'm sure the citizens of Bhopal, India, can attest to, among others.
But the photo is great and, in the text, at least they say "something as basic as bicycling". Which is right on target. All you need is a bike. Not much else.
Cork Cycle Chic
Cork City Council, in Ireland, put on a Cycle Chic Fashion Show a couple of weeks back and have now released a film. It's a bit long, but I think they've done well to sell cycling as effortless and stylish.
The CYCLE CHIC Fashion Show reflected the spirit of the streets of Copenhagen, Amsterdam and Paris where cycling does not include wearing gawky reflective jackets and unattractive helmets. The CYCLE CHIC Fashion Show aimed to persuade people that cycling can be trendy.
They have a gallery of photos on their website here.
The show was sponsored by, among others, Trendy Travel. A European project to promote sustainable travel.