20 November 2008
An American company, The Collegiate Bicycle Company, markets cruisers for that uniquely American, tribal university crowd. You can get bikes branded for your college or your fraternity/sororiety - the latter is a concept that has always escaped me - it's all Greek to me - but at least it always looks like they have fun.
What I like best is their marketing of the products. Collegiate Cycle Chic to the max, dude - pronounced 'dood', bien sûr. Skirts and bikini tops and smiling girls on bikes. It could be any Danish beach in the summer.
The company has plans to start bike share programmes on campuses in the States, which is a brilliant idea. It must be easier to implement them on a university campus than in a bureacratic city council. They exist already but more of them will be brilliant.